US Market Entry and Growth

  • This service is critical for an individual company or a trade association, government export or investment agency and similar entity seeking entry into the USA or that is already in the US but has not achieved the original projected growth and momentum it envisaged and is thus looking for a solution.

    Companies that have for example been successful abroad have challenges where they struggle with, both short- and long-term, at the entry and survivability of thriving in North American markets – notably the USA.

    Additionally, when companies are seeking to import products and services into the US, they face several challenges in navigating the import and subsequent re-export requirements of the US.

    Trade associations, government export, investment agencies or similar bodies which have members often struggle to access the best possible advice for their diverse members who might seek entry to the US, but cannot individually afford the advisory fees of the US market and thus need an alternative approach.

    Such entities or organizations need a Strategic Execution Alliance (SEA) partner such as IAG to provide expert guidance and support in tackling the critical issues around the US market which include:

    1.     Complex Regulatory Environment: Navigating FDA, USDA, EPA, and other agency regulations.

    2.     Customs and Border Protection (CBP) Procedures such as proper classification of goods under the Harmonized Tariff Schedule (HTS).

    3.     Tariffs and Duties: Understanding applicable tariffs and how to calculate them; navigating trade agreements and potential exemptions; dealing with changing trade policies and tariff structures.

    4.     Cultural and Language Barriers: Adapting products and services to U.S. market preferences; overcoming communication challenges with U.S. partners and customers; understanding business etiquette and negotiation styles.

    5.     Legal and Contractual Issues: Protecting intellectual property rights; understanding and negotiating favorable contract terms; complying with U.S. business and labor laws.

    6.     Market Entry Strategy: Identifying appropriate distribution channels; developing effective pricing strategies for the U.S. market; building brand awareness in a competitive landscape.

    7.     Service Industry Specific Challenges: Obtaining necessary licenses and certifications for service providers; navigating visa requirements for temporary workers or transfers; adapting service delivery models to U.S. customer expectations.

    Those organizations that do not find the right partner who understands these matters end up spending colossal amounts of money and additionally risk running afoul of the various laws and regulations governing their business.

  • IAG has developed the "Strategic Execution Alliance (“SEA”)," as a service.

    It is about developing a pioneering collaboration between IAG and a client, trade association, government export or investment agency and similar entity to plan how to successfully enter the US market with goods and services from a foreign nation.  Part of the strategy may then involve re-export from the US to the foreign market.

    This initiative aims to redefine the landscape of business innovation and economic growth in the U.S. by providing a systematic approach to operationalizing strategic insights and fostering global collaborations. "“SEA”" is for those looking to control cost but need the "we don't know what we don't know help" from “SEA”soned export and import advisors.

    In today's rapidly evolving global economic landscape, the successful transition from conceptual strategies to actionable implementations is crucial for businesses seeking to expand into new markets. The "“SEA”" is meticulously crafted for each client to facilitate this transition by offering a comprehensive methodology that streamlines the operationalization process, enabling businesses to achieve tangible outcomes faster and more effectively.

    Key highlights of the Strategic Execution Alliance (“SEA”) include:

    • Bridging the gap between theoretical knowledge and practical implementation through a structured approach that is driven by deliverables to success.

    • Forging strategic international partnerships to enrich the operationalization process with diverse perspectives and foster a dynamic exchange of cultural and intellectual capital.

    • Leveraging the state-of-the-art resources and intellectual reservoir of the IAG's executive team as the epicenter for collaborative innovation when needed.

    • Providing bespoke fractional advisory services through IAG's Fractional/Interim Advisory Services, composed of distinguished industry figures who will craft personalized strategic roadmaps for each participating company.

    • IAG, as an Advisor, working work hand-in-hand with the client for the completion of strategic initiatives to ensure they are actively executing the path.

  • There are various ways the service can be delivered, for example:

    Individual clients: IAG acting as a “representation office” in the US for the client and handling the various matters such banking services, meeting trading partners, setting up corporate governance structures.

    Trade, Export and Investment agencies or representative bodies: IAG can collaborate with the agency/association/representative body and it underlying members through a shared cost mechanism. As an example, each participant in the foreign country trade body can contribute a portion of a total fee to access IAG’s top-tier advisory services with real-world international and domestic experience, and fostering a collective growth ethos. IAG’s investment will then be reduced advisory fees being charged to the participants by IAG partners who might for example ordinarily charge a higher amount per month per client.  This thus ensures a highly cost-effective solution for all participants. The mechanism would be subject to a minimum of clients from the association/body, say, 5 clients participating for no less than six months in this cost-sharing mechanism.

    By joining forces with the "Strategic Execution Alliance (“SEA”)," those seeking entry into the US markets can access unparalleled advisory services, real-time strategic feedback, and a platform designed for substantial growth, innovation, and strategic breakthroughs.

    Potential businesses looking at the U.S. market can access advice in "REAL TIME" or advise possible consideration to pause until they are in better alignment with the challenges ahead. This will require a limpness test for each company to ensure the funds they deploy in any North American venture will be utilized in the most fiduciary manner.

    We firmly believe that this strategic partnership, can yield significant benefits for those organizations seeking to establish a strong presence in the United States market or are already here and ready to excel in growth. With IAG's combined expertise, we have the necessary tools to navigate the complexities of the U.S. market and achieve sustainable development—experienced entrepreneurs working in the business for the business.

    We are READY to work with you. Are you? Contact us now to discuss.